What’s New? ColeParmer.com

November 2, 2011

This week Cole-Parmer released a new version of its ColeParmer.com web site with reorganized menus, enhanced filtering capabilities, and time-saving user functionality to streamline the shopping experience. It combines an enhanced search engine and navigation with premium features.

In redesigning the site, Director of Global Customer Experience and eBusiness Dave Trebacz said, “We listened to customers and re-evaluated every page. Our greatest challenge was keeping our own biases out of the way. Instead, we focused on customers’ needs.”

The New ColeParmer.com

Developing robust navigation that drives users to their destination faster required substantial changes. “We replaced the on-site search engine,” said Mike Mayer, Manager of Internet Development, “and added fly-out menus to quickly locate product categories and drill down to an item faster.”

Thousands of additional filters allow customers to choose the product characteristic most important to them and narrow their selection within seconds.  Quick views also enable shoppers to expand on product details without navigating further. Clear customer favorites—including Customer-Written Product Reviews, Product ratings and Q&As, and Live Chat—remain on the site.

To assist you in navigating the new site, several videos, along with detailed FAQs, are available. Take a test drive.


[cue marching band, clowns and jugglers] Cole-Parmer Web sites now providing Tax charges!

March 1, 2010

The moment you’ve all been waiting for is finally here.  [cue drum roll]  The Cole-Parmer Web sites now provide tax charges for domestic purchases!  [cue marching band, clowns and jugglers]   The addition of tax is a monumental step for our Web sites.  This will be the first time that customers are able to view their final order cost before making a purchase. 

Here is an example of how a tax estimate will appear in the shopping cart:

 

  • Tax estimates will be shown in the shopping cart with final tax charges displayed in the checkout process.
  • Both registered and non-registered users will see tax charges.
  • Tax charges will only be available when we’re able to provide shipping charges.
  • Shipping charges will be taxed when shipping to states that require this.
  • Customers with a tax exemption certificate on file will not be charged tax when shipping to states in which they are exempt.

www.coleparmer.com


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